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The Fairplain Plaza Shopping Center sits on the corner of M-139 and Napier Avenue in Benton Harbor, Michigan. The "gateway to retail" in Benton Harbor/St. Joseph, this area offers retailers a unique opportunity to take advantage of a rapidly growing, vibrant retail market supported by the area's strong economic momentum.
Unique regional traffic count statistics also make Fairplain Plaza the prime location for retailers choosing to enter the marketplace. Located within minutes of three major I-94 exits, the plaza sits at an intersection that experiences over 56,000 cars daily. That number more than triples the counts on neighboring streets and very nearly matches the counts on I-94. Retailers looking for prime exposure will find it at Fairplain Plaza.
A commitment to the community from area organizations and corporations such as the Cornerstone Alliance, the Center for World Class Communities, and Whirlpool Corporation is also helping to change the image of southwest Michigan. What was once considered a poor retail market, Benton Harbor and outlying communities have experienced a growth in industry and economic vitality. By supporting new businesses and drawing a diversity of people to the area, they have aided in driving the area's economic revitalization, developing a strong community with a high need for retail not previously met in the area. The Fairplain Plaza Shopping Center was redesigned to meet these needs, helping to spur the area's growth.